You may want to monitor your spam placement rate occasionally as well, to have a good understanding of how your email marketing campaigns are performing and how your sender's reputation is ranking. GlockApps can also connect directly with Mailchimp and other autoresponder services to spam-test an email. Other services to consider are MailGate Bolt, 250ok, Return Path, BlueHornet, Mail Monitor, Mail List, Smarter Tools, and Campaign Monitor.Īim for an 80% inbox placement rate or above, anything below is not good enough. In fact, the best way to efficiently track it is to use testing tools like GlockApps that can help estimate your potential inbox placement rate by sending a copy of the message to the seed list. Monitoring the inbox placement rate is not as straightforward as following the delivered rate, since the majority of email autoresponders report on the latter only. Furthermore, keeping an eye on the inbox placement rate will allow you to optimize those details of your email marketing strategy that improve your results. More people getting your emails in their inbox will increase your open rates most of the time (if you are sending emails to the right audience). then I have been tracking something useless all this time? Don't get me wrong, you must keep an eye on both, although, is more relevant to know what percentage of your emails are getting to the targeted inboxes. the latter means that the emails that end up in junk mail and the spam folder are part of the delivered rate, whereas the inbox placement rate only records emails landing successfully in inboxes. I hope that's starting to make more sense. The delivered rate will tell you the number of emails that were sent and didn't bounce, while the inbox placement rate shows you the email count that gets to the inbox of your intended recipients successfully. That is somewhat confusing, let's break it down further. The considerable difference between the two is that the delivered rate estimates how many email addresses accepted your complete message before the impact of content-based filtering is factored in, while the inbox placement rate calculates how many of your emails make it to the inbox of the intended recipients. The Difference Between Delivered Rate and Inbox Placement Rate So you can track deliverability more accurately by monitoring inbox placement rates. According to Return Path's Sender Score Benchmark Report, only 28% of all messages sent worldwide ever reach the inbox. Nonetheless, it should not be the case, as it is not a reliable indicator of how many emails are getting to the intended recipients. To evaluate email deliverability is common for some marketers to solely check the delivered rate. So, how do you know your emails are performing well as it relates to deliverability? That is the foundation of success in email marketing, if you are not able to deliver your emails to the inbox, don't even bother thinking about open rates and click-through rates. Making sure your emails land in your recipient's inbox is the only way they can click on links and take any action that would drive brand awareness, engagement, or revenue. If your emails do not make it to the inbox, there's no way people will see your offer or message. When you send out an email marketing campaign, you want your messages to get to your recipients, so that they get opened and read.
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